Brand identity | 2026
Heavenly Hoagie
This rebranding of the Heavenly Hoagie is a fully developed conceptual identity for a locally owned and operated sandwich shop based in Mooresville, North Carolina. Heavenly Hoagie required a rebrand due to the absence of a definitive brand that clearly defined its purpose, as well as relying on visual assets from its humble beginnings more than a decade ago. The goal of this rebrand was to provide them with a voice using intentional color, typography, illustration, and photography.