Branding | In collaboration with Luke Boehling | 2025
Society of Illustrators
The rebranding of the Society of Illustrators is a fully developed, collaborative rebrand concept of the nonprofit organization's identity based in New York City. This rebranding aimed to achieve several things, as the overall design did not connect well with the brand’s mission. The Society of Illustrators could benefit from a rebrand that connected back to their historical roots, gave equal importance to all aspects of their mission, and more accurately celebrated the medium they’re all about.